Pricing
One system. A clear price.
$3,500 to build it. $497 a month from go-live to keep it running. No percentage of your revenue.
$3,500 one-time setup + $497/month from go-live.
Setup is due at signing. Monthly service is billed in advance. 6-month minimum from go-live, then month-to-month with 30 days' notice to cancel. No revenue share or performance fee. Includes $25/month of standard usage; additional usage and optional Voice AI are billed separately. See the full usage details.
The price and terms, line by line.
| Item | Amount | When billed |
|---|---|---|
| Setup | $3,500 one timeAt signing, by card or ACH | At signing, by card or ACH |
| Monthly | $497/monthFrom go-live, monthly in advance | From go-live, monthly in advance |
| Minimum term | 6 months from go-liveThen month-to-month, 30 days' notice to cancel | Then month-to-month, 30 days' notice to cancel |
| Standard usage | $25/month includedAt actual platform cost; usage above it billed monthly in arrears | At actual platform cost; usage above it billed monthly in arrears |
| Voice AI add-on | Usage only, no monthly feeMonthly in arrears at Northline's actual platform cost plus 5% | Monthly in arrears at Northline's actual platform cost plus 5% |
| Performance fee or revenue share | NoneNever | Never |
Same for every client. No tiers, no discounts on the monthly, no per-seat pricing, no custom quotes for the core offer. Setup is non-refundable once the intake call has happened, because build work starts that day.
The build is included in setup.
A new modern website
Built for the client and hosted on Northline's Cloudflare account during the engagement: fast mobile pages, content structured for Google and AI-search answers, the website chat assistant and online booking built in. Two rounds of revisions before go-live. No ranking, traffic or citation guarantees.
A full modern Northline Command workspace
From the client template: sales pipeline, speed-to-lead automations, booking calendar, appointment confirmations and reminders that carry the meeting link, no-show recovery, estimate follow-up, review requests, weekly summary. A contact import from one CSV is included.
AI agents for text and chat
SMS, website chat and supported connected social messaging. They answer approved questions, qualify, book and hand off; they say they are an AI assistant when asked.
A dedicated business phone line
One domestic local number with the texting (A2P 10DLC) brand and campaign registration filed and paid for by Northline, answered by SpamBlock call screening.
What the monthly covers.
Everything below is part of the $497/month: what runs all the time, what you get every week, and the work done every month.
Always on
Hosting, monitoring, the workspace, the AI assistant and the phone line, running around the clock.
- Website hosting
- Hosting of the website on Northline's Cloudflare account, with SSL, security updates and site backups.
- Uptime checks
- Uptime checks every 5 minutes with alerting.
- Weekly path test
- A weekly automated test of every form, phone number and chat path.
- Domain and email monitoring
- Domain, SSL-expiry and email-deliverability (SPF/DKIM/DMARC) monitoring.
- Northline Command workspace
- The Northline Command workspace, the AI agents and the phone line, with the texting registration and the number kept in good standing.
- 24/7 automation
- Automations keep running 24/7 regardless of the support schedule. Every new lead gets its first automated response within 60 seconds: email always, text when the lead consented and the texting registration is approved.
- The AI assistant
- The AI assistant on text, chat and supported social messaging, with its knowledge kept current.
- SpamBlock call screening
- The phone tree on your business line. Callers hear a short keypress menu set for your trade, with an after-hours branch; pressing a key rings your phone. Robocalls that never press a key stop at the menu. Every caller who picks an option is saved in Northline Command with any voicemail, and a missed call gets an automatic text back once texting is approved. You can block a spam number or safe-list a number that should skip the menu. Included in the $497/month with no usage charge.
Every week
A plain-English summary, a dropped-ball report and review requests.
- Weekly summary
- A plain-English summary: leads by source, response time, estimates sent, jobs booked and pipeline value.
- Dropped-ball report
- Unanswered leads, estimates older than 3 days and missed calls not returned.
- Review requests
- Review requests sent after every job.
Every month
A report, a tune-up, one change, local search work and a strategy call.
- Monthly report
- This month vs last month, Google reviews and rating, Maps rank in your main towns, and new links and citations gained.
- AI assistant tune-up
- A tune-up of the AI assistant from its real conversations.
- One configuration change
- One bundled configuration change per month, completed within 3 business days.
- Google Business Profile upkeep
- Hours, services, photos and one post.
- Light on-site SEO
- Titles, descriptions, sitemap, Search Console indexing, broken links, and one new local page or FAQ built from real customer questions.
- Local citations and link building
- Citations with a consistent name, address and phone number on the directories that matter for your trade and town; supplier, manufacturer and partner directory listings; one local mention (sponsorship, community, chamber); reclaiming unlinked mentions; journalist-request answers in your own words; and lost or broken link recovery through redirects.
- Competitor check
- A competitor check on Maps.
- Strategy call
- What's working, what to change, and seasonal campaigns.
Also included: usage and support
- $25/month standard usage
- Standard usage at Northline's actual platform cost: domestic calls other than Voice AI and SpamBlock calls, SMS/MMS segments, transactional email, text/chat AI tokens and review AI. Unused allowance does not roll over. Usage above it is billed at actual platform cost, monthly in arrears.
- Support and tuning
- Handled by Northline's support agent through the support inbox or support form, Monday-Friday 8:00-17:00 Pacific; service interruptions acknowledged within 4 business hours, normal requests within 1 business day.
Rules for the monthly work
- Links are earned only: no bought links, private networks or link schemes.
- Nothing is sent in your name without Northline approval, and anything quoting you needs your approval.
- Paid directory listings are optional and billed at cost.
- No ranking, traffic or citation guarantees.
What can vary on the bill.
Standard usage: $25/month included
The monthly includes $25 of standard usage at actual platform cost: domestic calls other than Voice AI and SpamBlock calls, SMS/MMS segments, transactional email, text/chat AI tokens and review AI. Unused allowance does not roll over. Usage above it is billed monthly in arrears, and an amount under $5 carries to the next usage invoice instead of being billed on its own.
The $25 covers:
- Domestic calls other than Voice AI and SpamBlock calls
- SMS/MMS text segments
- Transactional email
- Text and chat AI tokens
- Review AI
Voice AI (optional): actual platform cost + 5%
Voice AI is optional, with no monthly add-on fee. A call that reaches Voice AI counts as Voice AI for its whole length, including the time in the menu, billed monthly in arrears at Northline's actual platform cost plus 5%.
SpamBlock call screening: included
Standard usage above $25 is billed at actual cost. Voice AI is billed separately at Northline's actual platform cost plus 5%. SpamBlock is included, no usage charge; neither it nor Voice AI draws from the $25.
Billed separately, only if you use it
- • Optional Voice AI
- • Extra phone numbers or texting campaigns, toll-free numbers
- • International traffic
- • WhatsApp, premium marketplace apps and paid third-party services
- • Payment-processing, dispute and chargeback fees
- • Domain registration fees
- • Optional paid directory listings, at cost
Know the commitment before you start.
Six-month base total: $6,482
$3,500 at signing, then $497/month in advance from go-live. The minimum is six months of service from go-live. That is $6,482 in base fees, plus any separately billed usage or excluded costs. Not due all at once.
- Go-live: Go-live means your website is live on your domain and your workspace is answering leads.
- Minimum term: 6 months from go-live, then month-to-month, 30 days' notice to cancel.
- Cancellation: After the six-month minimum, service is month-to-month and you can cancel with 30 days' notice.
- No revenue share: No performance fee, revenue share or reconciliation, ever. You pay the setup, the monthly and any usage.
- Exit: After the minimum term, with 30 days' notice: the website repository and domain move to the client's own hosting account; the phone number can be ported out; contacts and conversation history are exported. The client template stays Northline's.
- Revisions and approval: You get 2 website revision rounds before go-live; after that, changes use the monthly bundled configuration change. A website preview with no response for 14 days is deemed approved, after reminders on days 3, 7 and 10.
- Failed payment: A failed payment is retried on days 1, 3 and 7, with a link to update your payment method. If it is still unpaid on day 14, outbound automation pauses. Inbound calls keep ringing you.
What isn't included.
- Northline staff answering, calling or texting the client's leads.
- Ads and ad spend, managed social posting beyond the monthly Google Business Profile post, paid links, cold outreach or list building for the client, and content beyond the one monthly local page or FAQ.
- Migrating a whole CRM or years of history (a contact import from one CSV is included).
- Extra phone numbers, extra texting campaigns, toll-free numbers, WhatsApp, international traffic, premium marketplace apps and paid third-party services.
- Payment-processing, dispute and chargeback fees; domain registration fees.
- Custom integrations and custom workflows beyond the template (quoted only if the owner approves an exception; there is no second product).
Compare it with the jobs you miss.
The calculator uses your own numbers: missed calls a week, how many never call back, your close rate and your average job value. It shows what unanswered calls could be costing you, so you can set that beside the monthly.
Work out your missed-call cost →See the system before you decide.
Send a few details, then choose a time for a 30-minute demonstration. No payment at this step.
See if it fits