For insulation and spray foam contractors
Every spray foam and insulation estimate followed up.
A spray foam job is a big number, and customers usually compare quotes before they decide. The Automated Revenue System replies to new leads within 60 seconds, books estimate visits and keeps following up on every quote you send, while you’re on the rig.
Where spray foam and insulation leads slip through.
Big-ticket quotes
A pole barn, a new build or a whole attic is a large purchase. Homeowners and builders compare quotes, ask questions and take their time. The contractor who answers clearly and stays in touch is still in the running when they decide.
Slow estimate follow-up
You measure, you send the quote, then you’re in a crawl space for three days. Nobody follows up, and the quote goes quiet.
Seasonal swings
Retrofit calls bunch up when the weather turns and the energy bills arrive, and new-construction work follows builders’ schedules. Busy weeks drop leads; slow weeks leave the rig parked.
How the system is set up for spray foam and insulation.
The same Automated Revenue System every client gets, set up for your calls, your questions and your calendar. No Northline person answers, calls or texts your leads; AI and automation handle the routine steps, and your team closes the work.
A phone menu that saves every caller
SpamBlock answers your business line with a short keypress menu set for your trade, with an after-hours branch. Pressing a key rings your phone; robocalls that never press a key stop at the menu. Every caller who picks an option is saved as a lead, with any voicemail, and a missed call gets a text back once texting is approved.
Estimate requests that ask the right questions
Your website’s estimate form and the AI assistant ask what you approve: new build or existing home, which areas (attic, walls, crawl space, metal building), rough size and timing. Then they offer estimate times from your calendar. The assistant says it is an AI assistant when asked.
A reply within 60 seconds, day or night
Every new lead from your website, chat, text or supported social messages gets its first automated response within 60 seconds, day or night: email always, text when the lead consented and texting is approved.
Follow-up on every quote
Every estimate you send gets automatic follow-up and sits in your sales pipeline with its stage, until it is won or lost.
Reminders for estimate visits
Confirmations and reminders before every visit, and no-show recovery when someone isn’t home. A review request goes out after every job. What the customer writes is up to them.
A weekly dropped-ball report
Every week: unanswered leads, estimates older than 3 days and missed calls not returned, so nothing goes quiet without someone seeing it.
Example menu
- Press 1 for a new estimate.
- Press 2 for a job already scheduled.
- Press 3 for billing.
In development: plan-to-quote estimating for spray foam. It is not part of the system today and is not included in the price below.
Three messages, and what the system does with each.
Example messages to a fictional company, Example Spray Foam Co.. Made-up wording to show how the system is set up to work, not customer records or results.
Example: estimate request
Website form · March
We’re building a 40x60 pole barn and want closed-cell on the walls and roof. Need a price before we order the steel.
What the system doesThe AI assistant replies within 60 seconds, asks your approved questions (location, timeline, whether plans are ready) and offers estimate visit times from your calendar. Example: reply to a quote follow-up
Text · four days after the quote
Got your quote, thanks. Still comparing. What’s the difference between open-cell and closed-cell for our attic?
What the system doesThe assistant answers from the facts you approved. If the answer isn’t in them, it hands the question to you instead of guessing. The estimate stays open in your pipeline until it is won or lost. Example: missed call
Phone · pressed 1 for a new estimate
Our floors are freezing all winter. Do you do crawl spaces? Call me back.
What the system doesThe caller is saved as a lead with the voicemail and gets a text back once texting is approved, with estimate times from your calendar.
Seasonal campaigns, planned every month.
The monthly strategy call covers what’s working, what to change and the season ahead. The campaign is set up with that month’s configuration change, alongside the Google Business Profile post and the new page or FAQ the monthly includes. Texts go only to people who agreed to hear from you; ads and cold outreach aren’t part of the system.
Example campaigns
Fall
Attics and crawl spaces before winter
A message to past leads who asked about an attic or crawl space but didn’t book, a Google Business Profile post and a seasonal FAQ page on your site.
Early spring
Ready for building season
A check-in with the builders and contractors already in your contacts before their season starts.
Summer
Hot attics
Attic retrofit questions answered on your site and in a profile post, with booking links that go straight to your calendar.
Slow weeks
Quotes that went quiet
A follow-up to open estimates from earlier in the year, while the rig has room on the schedule.
What it costs.
The same system and the same price for every trade.
| Item | Amount | When billed |
|---|---|---|
| Setup | $3,500 one timeAt signing, by card or ACH | At signing, by card or ACH |
| Monthly | $497/monthFrom go-live, monthly in advance | From go-live, monthly in advance |
| Minimum term | 6 months from go-liveThen month-to-month, 30 days' notice to cancel | Then month-to-month, 30 days' notice to cancel |
| Standard usage | $25/month includedAt actual platform cost; usage above it billed monthly in arrears | At actual platform cost; usage above it billed monthly in arrears |
| Voice AI add-on | Usage only, no monthly feeMonthly in arrears at Northline's actual platform cost plus 5% | Monthly in arrears at Northline's actual platform cost plus 5% |
| Performance fee or revenue share | NoneNever | Never |
Same for every client. No tiers, no discounts on the monthly, no per-seat pricing, no custom quotes for the core offer. Setup is non-refundable once the intake call has happened, because build work starts that day.
See it with your own calls in mind.
Send a few details, then choose a time for a 30-minute demonstration. No payment at this step.
See if it fits