What could missed calls mean for your business?
Use your own assumptions to explore a scenario. See the estimate without giving us your contact details. It isn't measured lost revenue or a promise of what you can recover.
How the math works
Missed calls a week × 52 weeks × share of missed callers who don't call back × close rate × average job value. That gives a yearly figure; the monthly figure is the yearly one divided by 12.
A worked example, with made-up inputs: 10 missed calls a week is 520 a year. If half of those callers don't call back, that's 260. If 30% of them would have booked, that's 78 jobs. At $1,500 a job, the arithmetic comes to $117,000 a year. Those inputs are an illustration, not a typical business or a result anyone achieved.
The estimate is job revenue, not profit, and it can't tell you what callers actually did next. Change one input at a time and compare the result with your call log and booked work.
Where calls get missed in the trades
- On the job. The owner or crew lead is on a roof, under a sink or running equipment when the phone rings.
- After hours. A homeowner calls in the evening about a leak or a dead furnace and reaches voicemail.
- One person, several lines. Whoever answers the phone is also scheduling, invoicing and returning yesterday's messages.
- Voicemail lag. Messages get heard hours later, after the caller has already tried someone else.
What the phone line in the Automated Revenue System does, and doesn't do
- Callers hear a short keypress menu set for your trade. Pressing a key rings your phone; robocalls can't press through.
- Every caller who picks an option is saved as a lead in Northline Command, even when nobody answers. Voicemail goes to that lead record.
- A missed call gets an automatic text back once the carrier approves your texting registration.
- Without the optional Voice AI add-on, a person still has to pick up or call back. Nothing here guarantees a caller books.
See how the Automated Revenue System works or what it costs.